By Jay H. Heyman
In All you would like is an efficient notion, Jay Heyman indicates you the way to create strong advertising and ads rules that may dramatically raise revenues to your enterprise. ideal for marketers and small company owners?or operators of any dimension enterprise, for that matter?this worthy advertising source can help any company stand out available to buy, construct greater industry percentage, achieve exposure, and scare the pants off the contest. This ebook is the proper consultant to making actually strong advertising and marketing messages.
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Extra resources for All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results
Interesting, I never thought of that. indd Sec4:xxviii 4/7/08 7:11:20 PM INTRODUCTION xxix It is my goal to help you stand out from your competition by actually having people notice your marketing communications. Instead of relying on clichéd messages that no one really sees, you will learn how to determine what is unique about your business and how to communicate that difference in a surprising, compelling manner. You will begin to include at least a dollop of the unexpected in every communication, from your brochures and signage to your commercials, website, and direct marketing programs.
It is more practical, and in the long run more helpful, to come up with a good idea than to come up with no idea at all. indd 3 4/7/08 7:11:39 PM 4 ABOUT THE TITLE than the best. The constant use of good ideas will get you /your Phufkel /your business more attention than the elusive blockbuster idea that comes along about as often as a Bill Bernbach or David Ogilvy. ) Words and ideas that are fresh and unexpected will jump off the page, do handsprings, whistle off-key, anything it takes to grab attention and shout, “Look at me.
The client had recently produced a commercial and had no need at that particular time to actually think about doing any new marketing. When I presented it again, the next time, it was old news. But we do know a good idea when we see one, don’t we? Dave Girouard, vice president and general manager of the Google software for businesses unit, said in the Wall Street Journal, “A lot of analytical stuff will give you incremental improvement, but it won’t give you a big leap. You can’t time or plan for innovation.
All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results by Jay H. Heyman