Get Aiming Big with Small Cars: Emergence of a Lead Market in PDF

By Rajnish Tiwari

ISBN-10: 331902065X

ISBN-13: 9783319020655

ISBN-10: 3319020668

ISBN-13: 9783319020662

This e-book specializes in the small automobile section of India's automobile to give an explanation for the emergence of lead markets. The authors contend that the present figuring out of lead markets doesn't sufficiently clarify the company practices which are born out of the intensified globalization of innovation. Lead markets are thought of an important for the worldwide diffusion of recent items and this publication investigates no matter if sustainable lead markets may also emerge in constructing economies, and if this is the case, lower than which stipulations. The authors query the normal knowledge and suggest updates and extensions to the lead industry thought to raised replicate the altering floor realities on ground.

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Extra resources for Aiming Big with Small Cars: Emergence of a Lead Market in India

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It introduces the reader to the theory of lead markets by first familiarizing him or her to the underlying concept and definitional framework. Then a review of the academic discourse is undertaken and a connection of lead markets to “global innovation” is established. Then the dominant logic of the present-day lead market theory is established and a research gap identified, which is then used to generate research questions for the thesis. Chapter 4 begins with a brief socio-economic profile of India and the valuable experiences that India has made in dealing with resource constraints.

E. (1999). Globalization versus internationalization—Some implications. Ecological Economics, 31(1), 31–37. Dunning, J. H. (1998). Globalization and the new geography of foreign direct investment. Oxford Development Studies, 26(1), 47–69. References 15 Economist. (2009, April 18). Health care in India: Lessons from a frugal innovator. The Economist, pp. 67–68. Economist. (2010). The world turned upside down: A special report on innovation in emerging markets. London: The Economist. EFI. ). (2012).

Approximately 1,200 published sources of information, including scholarly works and other secondary sources such as magazine articles, newspaper reports, annual reports of companies, and government documents, have been incorporated in this study, so as to gain as comprehensive a picture as possible to generate propositions. Apart from the published sources, the study benefits from 140 personal interviews conducted in India and Germany, out of which 33 were specifically for the purpose of the case study of the automobile industry.

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Aiming Big with Small Cars: Emergence of a Lead Market in India by Rajnish Tiwari


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