By Jack Zanville Sissors; E Reynold Petray
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Additional resources for Advertising media planning
Bradburd (1989), "Quality Distortion by a Discriminating Monopolist", American Economic Review 79, 96-105  Steiner, Peter (1952), "Program Patterns and Preferences, and the Workability of Competition in Radio Broadcasting", Quarterly Journal of Economics 66, 194-223  Sutton, John (1991), Sunk Costs and Market Structure, Cambridge, MA: MIT Press  Thompson, R. S.
Advances in Economics and Econometrics, Eighth World Congress of the Econometric Society, Vol. 1, Cambridge: Cambridge University Press, 150-197 34  Rochet, Jean-Charles and Jean Tirole (2003), "Platform Competition in Two-Sided Markets", Journal of the European Economic Association 990-1029  Romer, Thomas (1975), "Individual Welfare, Majority Voting and the Properties of a Linear Income Tax", Journal of Public Economics 7, 163-168  Rosse, James N. (1967), "Daily Newspapers, Monopolistic Competition, and Economies of Scale", American Economic Review 57, 522-533  Rosse, James N.
Advertising media planning by Jack Zanville Sissors; E Reynold Petray