Download PDF by D. Spring: Advertising in the Age of Persuasion: Building Brand

By D. Spring

ISBN-10: 0230116949

ISBN-13: 9780230116948

In the course of the Nineteen Forties and Fifties, American advertisers made themselves very important to company, media, govt, and non secular institutions.  They estimated an American-led worldwide buyer order supported through advertisements established media the place the emblem took priority over the company that owned it, and ads, propaganda, and public family members have been thought of an identical thing.  To help those principles and make sure that the advertisements remained of worth, they confirmed relationships with the government and nationwide protection enterprises, constructing a community and method for disseminating persuasive details that survives into the twenty-first century. 

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Extra info for Advertising in the Age of Persuasion: Building Brand America, 1941-1961

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43 On November 14, 1941, James Webb Young gave one of the most under recognized speeches of the twentieth century. He laid out a plan for advertisers to launch a self-promotion campaign, citing three major obstacles for American advertising. The first was that important and “influential” segments of the American public found advertising repugnant. Second, no major training opportunities existed for advertisers. 44 He and others warned that any threat on advertising also represented a threat against a free press, and thus, free speech.

Hoffman, who was picked by Truman to head the Economic Cooperation Administration, the Marshall Plan. B. 9 The Ad Council’s Communications Committee included the Periodical Publishers Association of America, Western Newspaper Union, Newspaper Enterprise Association, American Newspaper Publishers Association, Mutual Broadcasting Company, National Association of Broadcasters, United Features Syndicate, Columbia Broadcasting Company, National Broadcasting Company, and American Broadcasting Company.

53 The campaigns written by the War Advertising Council raised money, organized resources, and stabilized the wartime production. 54 They featured nutrition, venereal disease, treasury bonds, payroll savings, “womanpower campaigns,” Victory Gardens, fuel conservation, iron, steel, rope, rubber, and fat salvage. 22 ● Advertising in the Age of Persuasion The War Advertising Council also conducted anti-inflation test campaigns in Richmond, Charlotte, and Indianapolis. On behalf of the War Advertising Council, J.

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Advertising in the Age of Persuasion: Building Brand America, 1941-1961 by D. Spring

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