By Susan Sweeney CA CSP HoF
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Additional resources for 101 Ways to Promote Your Web Site
Online copywriters know that the text should be short, to the point, and written so it can easily be scanned. Always review what the online copywriter has done. You want to make sure that the substance of your text has stayed the same and only the form has been changed. After you have reviewed and approved the online copywriter’s work, you want to have the content reviewed and edited by an Internet marketer. Again, the Internet marketer can be a person from your own organization, someone from a Web development organization, or an outsourced third party.
People shopping for gifts online are looking for convenience, and the site that provides the greatest convenience and the greatest products at the lowest prices will be the winner. Web sites and Internet marketing strategies differ depending on the product or service being sold. A company that markets toys, for instance, has to develop a fun and interactive Web site that is attractive to children. The Web site should also give children a way to tell their friends about the site as well as a reason to return to the site.
The more frequent you update your site, the more frequent Google’s spiders will visit your site. , Looksmart, DMOZ, and About provide a link to your site. Most of the search engines are giving heavy weighting to link popularity— that is, the number of links to your site from other sites on the Internet. The search engines are getting very sophisticated in the weighting of link popularity, with the search engines giving extra points for link relevancy—that is, how high the site with the link to your site would rank for the same keyword.
101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF